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Anna-Lena Angermeier
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UEFA Champions League Final 2012: adidas employees go ‘all in’ for their teams

Anna-Lena AngermeierMay 16, 2012 2:57 pmHeadquarter News
UEFA Champions League Final 2012: adidas employees go ‘all in’ for their teams

Only three days to go until the UEFA Champions League Final 2012 takes place in Munich. Only three more days before it is FC Bayern vs. FC Chelsea, Schweinsteiger vs. Lampard, “Stern des Südens” vs. “Go Blues”, Germany vs. England and Red vs. Blue.

Here at the adidas Group’s headquarters, where almost only people with a huge passion for sport come together, there is no day without excited discussions and predictions as to who will win the Final. Therefore we wanted to know which team our colleagues will support on May 19th and asked “… Are you red or are you blue?”

Check out the video below to see our cheers and chants and how we go ‘all in’ for our teams.

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Karin Ekberg
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adidas saves more energy and carbon than expected

Karin EkbergMay 15, 2012 3:39 pmSustainability Aspects
adidas saves more energy and carbon than expected

As you may know from my blog post “Another milestone on the road to be a Green Company” the adidas Group defined within its Environmental Strategy also ambitious targets towards reducing our own site’s relative environmental impact. These targets are summarized under the umbrella of the so called “Green Company” initiative.

Today I can share an update with you: the adidas Group is well underway to reaching its goal of 20% energy savings by 2015.

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Maria Alonso
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An in-depth intro to adidas’ London 2012 involvement

Maria AlonsoMay 14, 2012 5:04 pmOn-the-Job Records
An in-depth intro to adidas’ London 2012 involvement

Last week, I had the opportunity to be part of the ‘adidas Media Tech Days’ which were all in focus on the London 2012 Olympic and Paralympic Games.

With only 75 days left before the Games start, the adidas Communication Team invited over 50 journalists and bloggers from all around the world to a presentation to get to know our products, technologies and the people behind all these concepts. A lot of interviews with designers, product developers and even athletes took place and all products that will be worn at the Games were presented – everything in order to prepare journalists in the best possible way for their work during London 2012.

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Melanie Deschner
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“Women & Work 2012” …and the winner is…

Melanie DeschnerMay 11, 2012 3:01 pmCareer Talk
“Women & Work 2012” …and the winner is…

This weekend, the adidas Group team had the opportunity to represent our organization at the Women and Work Conference, held at the World Conference Center in Bonn, Germany. As part of our approach to diversity and inclusion, this is one of many steps taken to support women in the workplace.

Gender balance is very important on all levels of the organization. To ensure we have a healthy balance we need to tackle the topic of gender diversity on many levels. One important piece of this equation is our ability to attract the right talent into the organization. Our work on this topic is paying off. This weekend we won first place – ‘Female recruiting Award’- for our efforts in recruiting women into the workplace.

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Frank Thomas (Moderator)
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Click-Tip: “TaylorMade soars as rest of golf industry swoons”

Frank Thomas (Moderator)May 9, 2012 3:38 pmBusiness Operations, Strategy Updates
Click-Tip: “TaylorMade soars as rest of golf industry swoons”

My today’s click-tip is dedicated to the star player in the golf sector: TaylorMade-adidas Golf. In 1998, the year after we acquired TaylorMade, sales in this sector were 263 million Euro. During the reporting of the adidas Group’s financial full-year results 2011, it was announced that TaylorMade-adidas Golf recorded 1.044 billion Euro sales. This quadruplication within the last 14 years is a tremendous achievement and made TaylorMade-adidas Golf the global number 1 of the golf industry. In his article “TaylorMade soars as rest of golf industry swoons” Kurt Badenhausen analyses for Forbes.com the reasons for this success. It’s a very interesting read – so check it out.

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